By Peter Ricci Advertising, as Don Draper of AMC’s seminal “Mad Men” famously put it, is based on one thing: happiness. And a new, interesting ad campaign by Century 21 on social media gaming channels seems to have that

By Peter Ricci The popular photo app Instagram has backtracked on Tuesday’s announcement of new policies that granted it carte blanche to sell users’ photographs without providing the user notification or payment for the use. The new policy sparked understandable

By Peter Ricci The goal for any real estate agent is to find a fresh, exciting marketing platform that can render their properties and business in a new, enticing manner to potential clients, and Internet video, YouTube specifically, is

By Peter Ricci NAR’s 2012 Profile of Home Buyers and Sellers taught us many things, but perhaps the most notable was the continuing domination of the Internet in the home searching process. Ninety percent of homebuyers, we found, now use

By Peter Ricci According to Nielsen, the majority of cell phone users now utilize smartphones, and Pew Research has found that 22 percent of adults use tablets. Clearly, as consumers, we’re becoming more and more mobile, and we’re spontaneously crafting

By Peter Ricci Any entrepreneur, real estate agents included, know that the trick about technology is to either get there first or get there early. Of course, we’re not suggesting that agents can’t make sizable impacts on Facebook, Twitter

By Tiffany Kjellander You stop by the office to drop off a file and realize that you forgot to print out an addendum to the contract. Since you’re totally mobile, you saved it in “the cloud”, and you just

By Peter Ricci When the terms “real estate” and “Facebook” are combined, they are often done so in the name of attracting new clients. By creating a Facebook profile, you are expanding your brand and advertising your listings and

By: Tiffany Kjellander Hi, my name is Tiffany, and l am a smartphone addict. I never go anywhere without my phone. Why would I? I can do just about everything I need to with my iPhone

By Peter Ricci News flash – Twitter is one widely-used program. With an estimated 400 million monthly users, the site is among the most popular forms of social media available today, and it makes all the sense in the

By Tiffany Kjellander If you sit open houses, you know that it can be a great opportunity to showcase your property, network and meet potential buyers. But how do you gather REAL contact

By Stephanie Sims Before social media, people who felt like they had a bad experience with a business, whether bad customer service, a poor product, etc., would complain to the company. But now, thanks to social media, these people

By Tiffany Kjellander Everyone wants more leads. Love ‘em or hate ‘em – you can be using both Zillow and Trulia to get FREE Leads. Yes, I said FREE. No matter what your position is on Zillow and Trulia

By Peter Ricci According to Pew Research, as of April 2012, 82 percent of all American adults ages 18 and older use email; 67 percent do so on a daily basis; and, for the first time in Pew’s surveys,

By Peter Ricci Message boards have long been among the most popular methods of communication on the Internet, but only recently have they entered the real estate lexicon on sites such as Trulia, Real Estate Forums and Redfin –

By Peter Ricci Today’s real estate agents should always be thinking of ways to utilize technology to better communicate with their clients and potential homebuyers, and instant messaging programs, which can be incorporated into agent’s real estate websites, are