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Trulia Announces New ‘Trulia IQ’ Beta for Brokerages

by Houston Agent

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The latest platform from Trulia, "Trulia IQ," is a platform for brokerages.

In its second major technology announcement of the week at Inman San Francisco, real estate website Trulia has announced “Trulia IQ,” a new web platform for brokerages.

Operating on a data-driven model similar to its other platforms, such as the ‘Trulia for Brokers that it announced on Tuesday, Trulia IQ will, according to the company, offer unique data to its participating brokerages to better equip them for the real estate market.

“Data has the power to transform the real estate industry. Trulia IQ is being built to help real estate brokers make smarter data-driven decisions to run their brokerages,” said Matt Dollinger, Trulia’s head of industry relations. “We are designing Trulia IQ to give brokers the business intelligence they need to convert more transactions and drive better results for their business.

Currently in its beta stage, Trulia is accepting a limited number of brokerages to participate in the platform’s free beta period; interested brokerages are encouraged to contact the website. Amanda Todd, the senior marketing communications manager at Trulia, told us they expect the platform to be available to more brokers by the fourth quarter of 2012, and that it will have a fee structure that they will address at that time.

As far as what Trulia IQ will provide, nothing specific has been released yet, though a press release from the company promises the following benefits to brokerages:

• On-demand analytics about the performance of the broker’s listings
• Insights into the behavior of prospective clients
• Tools to convert more leads to closings

Aside from that information, there’s not much else that we could garner about the platform, though Todd did tell us that once Trulia accepts brokerages for the beta and synthesizes feedback, it will provide more information about the platform’s features.

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