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How Managing Brokers Create a Smooth-Running Business

by Tracey Fuller

Time Management and Effective Communication are the Cornerstones of Success

Maniha says he doesn’t micromanage his team, but instead set’s up time frames and monthly goals they have to meet. He schedules two mandatory meetings a week, and if his agents miss those meetings, then he turns their leads off. This ensures the importance of the meetings, and also forces the agent to explain why he/she couldn’t make it to the meeting.

“I have a system in place that they can go and ask questions to each other first, and if they don’t get the answer, then they will ask me,” Maniha says. “It’s impossible to be successful with getting interrupted every 5 minutes. I guess it’s the same for everybody, they can text or send me emails, I’m always available. I do the training to where I don’t need to baby them.”

Rudolph says communicating with her 77 agents through email has helped run a profitable brokerage because it saves on time.

“I will put in the subject line in all caps “Please Read”, and it’s been proven to help,” Rudolph says. “I can only sometimes have a few minutes with agents at a time because I have a very large office, so emailing helps.”

Rincon, who oversees over 250 agents in his three offices, says emailing his agents often, getting them plugged into the the models, and making sure they know what to expect next is his form of communication. What leads to a profitable brokerage is a Realtor’s belief in the business, and more importantly, in themselves.

“What agents want more than anything in their first few weeks is belief,” Rincon says. “Most of them are still wondering if they can even make it in this industry. The way they get belief is when they get a lead within the first week or so, and we teach them how to cultivate the leads.”

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