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How Managing Brokers Create a Smooth-Running Business

by Tracey Fuller

How Do Managing Broker’s Handle Communication Problems?

Rincon says that over the years in the real estate industry, he has learned “Repetition is the mother of mastery.”

“If you have to repeat what you’re doing to get to that level of mastery, it always keeps you in the right mindset,” Rincon says.

When his agents get discouraged, Rincon says he will put everything up front and ask them if they think they’re average. Most of the time, their answer is no, and then he will encourage them to think outside of the box and make higher goals. Rincon says his job is to “pull the lid off their thinking.”

With training that includes role plays and monthly meetings to make sure his agents stay at the top of their game, Maniha says repetition is also a tool he uses to make sure his Realtors understand what he needs from them in order to run a top brokerage.

“I will always ask them “Do you understand?” after I explain something,” Maniha says. “There is so much accountability going on, it really doesn’t get to the point where I have to get on them for anything.”

Even though real estate is a great way to for someone to make exceptional money and run their own schedule, Maniha stresses that some people just aren’t cut-out for the business, and they realize it’s actual work and 70 hour weeks.

“They get their real estate license and think they are their own boss, and won’t work for one day, or just stay at home and work in their pjs, and before they know it, it’s 11 am. You just can’t work like that or have a successful business like that as a Realtor,” Maniha says.

Rudolph is compassionate when one of her agent’s business is suffering, and will meet with them to find out where the real issue is stemming from. She also wants to make sure the Realtor’s who work at her brokerage are fully committed to a career in real estate.

“I tell them if they have a back door, close it. Some people have other careers on the back burner just in case real estate doesn’t work out,” Rudolph says. “This business isn’t smooth all the time, and if they have another avenue to take, they will do it. If they don’t have that back door, they will make this work, and that’s the kind of agent I want to work for me.”

Among all the broker’s, they agree that open communication is the best way to succeed as a brokerage.

“The secret to corrective communication is that I tell a story that my agent can relate to. And I ask ‘Has there ever been a time in your life when you had to give up something to get something better?’ And they always answer ‘yes’ and and then they have the epiphany of ‘Oh yeah, I get it now!’. I’ve had those little epiphany’s happen in front of me, and I always relate back to something I’m certain they can relate to,” Rincon says.

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