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TEAM EFFORT: Banding Together Can Be a Boon for Your Business

by James McClister

Keller Williams CEO Chris Heller believes the company’s teams rank so high because of KW’s structure, which encourages agents to form teams and offers them help with building their own brands.

“Our philosophy has always been that we stand behind the agents and the team, and not in front of them,” Heller said. “We want them to build their brand. We have specific classes that teach them how to do that. It’s actually what we teach and promote, along with taking them to the next level, which is teaching an agent how to expand their team into various and multiple marketplaces.”

Heller offers two possible team structures for partner agents: one in which the Realtors split up tasks between them, the other in which they essentially function as independent agents and only overlap on the administrative side. Keller Williams’ forumula calls for more of a top-down structure with an emphasis on developing the administrative staff.

“The first hire that we recommend an agent go with is a talented administrative assistant to help them with all of the files and paperwork,” Heller said. “The next hire would be a showing assistant, someone who is able to take prospective buyers and get them into properties when they want to see them and to know the inventory. It just keeps growing from there. The next hire for a lot of agents could be a second administrative person if their listing business is growing to help on the marketing side, or it could be an inside sales associate who can generate leads along with the agent to bring in business.”

So while the NAR report raises a red flag for brokerages in terms of the imapact of teams, Keller Williams appears to have raised the victory flag with its strategy. Those competing examples, however, underscore the fact that while winning teams can generate tremendous business, they’re not right for everyone or every business environment.

Expert Sources:

AlfonsoAlfonso Parodi, Team Parodi at Realty Associates

 

 

 

 

 

Sissy LappinSissy Lappin, Lappin Properties

 

 

 
Chris Heller copy 3Chris Heller, CEO of Keller William

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