HAR.com, the multiple listing service of the Houston Association of REALTORS®, partnered with San Antonio-based LERA MLS to give Platinum technology access to agents in south-central Texas.

The partnership represents Platinum’s first growth outside of the greater Houston area. The subscription-based marketing and productivity suite was first developed in 2016 and includes lead-generation and CRM tools.

“Innovation is at the heart of what we do at HAR,” President and CEO René Galvan said in a press release. “Working with LERA MLS allows us to bring Platinum to the San Antonio market and expand access to tools that can help real estate professionals grow their businesses and better serve their clients.”

LERA MLS subscribers who opt to subscribe to Platinum will gain access to over 60 tools including marketing and consumer-engagement strategies and AI-powered features.

“This partnership gives our members access to a proven technology platform that can help them operate more efficiently and enhance the services they provide to their clients,” said LERA MLS CEO Gilbert Gonzalez. “We’re excited to offer our members additional tools that support their success in today’s real estate market.”