Improving Your Business

Stories, articles and advice aimed at improving your business

5 apps to help agents create compelling content

Katie Lance, known for her work as a social media and content development consultant, is one of the most recognizable names in real estate. She’s owner of her own company, Katie Lance Consulting; is a regular contributor to Inman

Keller Williams CEO explains that sometimes prices need to go down

Chris Heller is the CEO of national real estate brokerage Keller Williams Realty, and one of the most informed minds in real estate. Recently, we sat down with Heller to discuss the state of the market, and we began by asking

Sugar Land set to grow by 30 percent with new annexations

In a positive sign for the area’s housing market, Sugar Land City Council this week decided that it will go forward with its annexation of municipal utility districts New Territory and Greatwood. The addition of the two MUDs will

The future of housing is moving to Houston

More Millennials are moving to Houston than are moving to New York, Chicago, L.A. or pretty much any city in the country, according to a new analysis from Apartment List. Looking over Census data, Andrew Woo, head of data

7 tech tips for real estate agents from a true expert

Andrew Dorn, a vice president with Move, Inc., spoke at this week’s Xplode real estate technology conference in Chicago, and he showed why he’s one of the company’s most public-facing executives. Here are a few quick tech tips that Dorn shared

Richard F. Burns explains the barriers Millennials face to homeownership

Houston Agent (CA): Why are so many Millennials cost-burdened? What economic forces are behind that? Richard Burns (RB): Both our research data and our own anecdotal experience points to two culprits responsible for cost-burdening this generation. First is spiraling

5 reasons why Humble is growing while Houston’s contracting

Greater Houston’s real estate market right now is one that’s being defined by its troubles, but Humble is an area that defies such labeling. Because while neighboring markets may be in decline, Humble is a community that is only just starting to hit its

President Trump’s housing market: 5 possibilities to consider

Donald Trump is the president-elect of the United States of America, and pending any unforeseen developments, he will be the leader of the country come Jan. 2017. So what can we expect, as far as real estate and housing

Supreme Court decision could allow agents to sue banks

Yesterday the U.S. Supreme Court heard arguments for City of Miami v. Wells Fargo and Bank of America, and early reports suggest the Court is leaning towards allowing the case to proceed – which could have major implications for

5 ways to get the most out of a real estate panel

Real estate panels can be very beneficial and offer valuable information to help agents grow their real estate business. Unfortunately, many agents walk into panels unprepared and fail to gain the benefits that prepared agents walk away with, giving them the upper hand.

4 common misconceptions agents have about Facebook advertising

As of Q2 2016, Facebook had 1.71 billion monthly active users, according to statista.com. This large group of active users can be reached through Facebook’s many advertising offerings. But agents who aren’t familiar with those offerings may not know how beneficial they

Survey: 90% agree email marketing is increasing in effectiveness

In its 2015 member profile, the National Association of Realtors found that 96 percent of its membership uses email either daily or nearly every day, making it the most used form of communication by Realtors – and as a survey of

5 lead generation tricks to test out today

In real estate, lead generation is an essential and never-ending task. If you’re looking for new tactics to add into your bag of lead generation tricks, here are five lead generation tricks you can test out today: Add social sharing

6 body language tips to make a great first impression

In a profession where personal interaction can make or break a business deal, it’s important to remember that as a real estate agent, exuding confidence and comfort through your body language should always be at the forefront of your mind

Breaking down Bellaire’s buyer appeal – 4 points to close on

A bird’s eye perspective of Greater Houston real estate would see a market in turmoil, but ground level analysis would reveal something much different. Because though it’s true the wider market is symbiotic, it’s individual parts are performing at varying paces. Bellaire

The 15 Greater Houston housing markets with the worst housing shortages

Everyone knows that housing inventory is a problem in Greater Houston, but new numbers from the Houston Association of Realtors have spelled out those shortages in stark terms. HAR’s Multiple Listing Service defines Greater Houston as a patchwork of 151

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