Improving Your Business

Stories, articles and advice aimed at improving your business

Economist Bill Gilmer – “Really, nobody knows where the price of oil is headed. And if they tell you they do, you should grab your wallet.”

Houston Agent (HA): In terms of Houston’s overall real estate recovery, especially considering the price of oil and the city’s faltering economy, do you think 2016 will a peak difficulty year? Bill Gilmer (BG): No, probably not. If we’re

Tony Giordano tells us what it takes to be an agent for A-listers

Houston Agent (HA): What’s the difference between working with an ultra-high net worth, A-list client and a more typical luxury client? Tony Giordano (TG): You know, there are actually a lot of different factors and aspects to ultra-high net worth

Redfin announces new tool for agents

Redfin this week released its newest tool Opportunity Score, which will measure the number of jobs within a 30-minute, car-free commute from a particular address, giving agents yet another tool and credential to use in their listing presentations and sales

Selling new construction – tips from the inside

In an ever-changing market where buyers know what they want and what they ‘deserve’, new construction homes offer a vast area of opportunity for Realtors. While fundamental Realtor training focuses on MLS as the primary source of inventory, many

Being an international agent: 9 things to know about Colombians

The international market is a valuable one for real estate agents, but only if they’re able to capture it. Just as Americans have particular customs so ingrained they’re almost considered common sense – such as shaking hands during a first meeting – foreign

Is your real estate advertising working? 5 facts to consider

Marketing and advertising are major expenses for most agents. According to the 2016 Member Profile from NAR, Realtors spent a median of $1,100 on marketing expenses, along with another $930 on business promotion expenses (and that is in addition

9 tips for protecting your clients from real estate scams

Utah’s Department of Commerce released a statement on behalf of the Utah Division of Real Estate warning the public and industry professionals that hackers are targeting homebuyers. It’s the most recent reminder that an old scam can still find new

The real estate agent’s dress code

When you have a professional job, finding office outfits can be tough: You don’t want to sacrifice your personal style, but you also want to dress professionally. Your office outfits don’t have to be bland and boring. Your personal

4 tips to keep agent relationships strong through expansion

More business means growth, and in real estate, where the harder you work the more you make, brokerages, offices and even individual agents have a tendency to look beyond their current stations to bigger and better things – namely,

5 reasons River Oaks residents love their neighborhood

Houston’s River Oaks neighborhood – located in the city’s loop, sandwiched between Galleria and Montrose – has long been lauded as among the metro’s best. And it’s no mistake that so many outlets agree on the matter. But over the

Attract Millennial homebuyers with mobile real estate marketing

Mastering mobile marketing has become essential to real estate success, especially when selling to Millennials. Four out of 10 homebuyers now start their search online, according to the National Association of Realtors. About 94 percent of Millennials use the

5 irreplaceable things agents do for clients

The explosion of big data onto the Web has, without doubt, changed how everyone does business in real estate. Buyers and sellers now have access to the previously “behind-the-scenes” information once only available to agents, making them savvier consumers. Some may fear

3 agent website must-haves from the best in the business

What makes a good website? It’s a question anyone with a website should ask themselves. In real estate, your website is your online face – its organization, function and design reflect on you as an agent. To figure out

Instagram is great for agents. What about Snapchat?

The digital revolution has opened numerous technological avenues for agents to connect with consumers and strengthen their relationships with existing clients. With so many digital channels out there, though, it can be difficult to determine which ones offer value for your

Salaries start higher in Houston

Nowhere in the United States are starting salaries (adjusted for cost of living) higher than in Houston, a new report from WalletHub confirmed. Be sure to let your relo buyers know – because there are a lot of them.

This Week in Houston Real Estate: Luxury condos, Houston makes move for Chicago’s ranking, and more

A lot happened in Houston real estate news this week. But if you weren’t able to keep up, don’t worry; we’ve got you covered. Here’s what happened: Luxury condo instead of Italian townhome – Within six months, Stolz Partners

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