Improving Your Business

Stories, articles and advice aimed at improving your business

Rules For Buying & Selling A “Haunted House”

By Tanya Marchiol The laws about disclosing if a house is “haunted” vary from state to state. In Massachusetts The possibility of a property being “psychologically impacted” isn’t considered a “material fact required to be disclosed” to potential buyers. In Virginia

5 Interesting Details about Janet Yellen, Obama’s Pick to Head the Fed

Janet Yellen, President Obama’s choice to head the Federal Reserve, brings a unique combination of the old and the new to the position. President Obama yesterday announced Janet Yellen as his choice to head the Federal Reserve and take

The 9 Must-Have Amenities for Luxury Homebuyers in 2013

What amenities have proven the most in-demand for luxury homebuyers thus far in 2013? All consumers approach the homebuying experience with a specific set of features and amenities that they most desire in their prospective home, but luxury homebuyers

4 Key Concepts on the Government Shutdown and Housing

It’s been several days now of the government shutdown, and it’s becoming more clear how it could potentially impact the housing market. The government shutdown went into effect at midnight on Oct. 1, and ever since then, there has

How Much Do Homes Cost in Top Tier School Districts?

Strong school districts are often a top selling point for certain neighborhoods, but how do they translate to the median price of the area? It’s gotta be among the most common of questions that real estate agents receive –

8 Key Trends in Consumer Finances in 2013

How do American consumers feel about not only the housing market, but their chances at homeownership? A new Bankrate.com survey provides insight. There are many reasons for homeownership. From privacy, to expression, to carving ones own unique niche in

FHA Taps Treasury for $1.7 Billion in Unconventional Bailout Funds

The Federal Housing Administration (FHA) stated on Friday that it would need approximately $1.7 billion in Treasury funds for the 2013 fiscal year, though there are some intriguing caveats to the nature of the bailout funds. This is the

How Would a Government Shutdown Impact the Housing Market?

A government shutdown is looming in Washington, and should one occur, it could have wide-ranging effects on the nation’s economy – including housing. Well, it’s that time again. As you’ve surely seen in the headlines, political gridlock has once

The 7 Things that Luxury Homebuyers Need From Agents

Luxury homebuyers have needs that set them apart from other homebuyers; how do those needs, then, translate to the services provided by agents? Real estate is, at its heart, a service-based industry. As the real estate agent, you are

How Marketing Strategy Turns the Buck Shot Into a Bullseye – Part 2

“Be yourself; everyone else is already taken.” -Oscar Wilde In my first post on marketing strategy, I opined on how many real estate agents’ sabotage their approaches to self-marketing with a lack of strategic planning. More than just a budget,

The 7 Most Prevalent Sentiments of Today’s Luxury Homebuyers

Luxury homebuyers are a unique brand of consumer – what sentiments are most prevalent when they are searching for homes? Any real estate agent will tell you that the luxury homebuyer is a unique brand of consumer, one with

Overcoming Sales Reluctances: The Appearance of Success

This the fourth part in a 12-part series. “Look the part.” “Dress for the job you want, not the job you have.” “Appearance is everything.” Each night, Simon plans his outfit for the next day. He thinks about every

How Marketing Strategy Turns the Buck Shot Into a Bullseye – Part 1

This is part one of Aaron Woodman’s five-part series on how real estate agents can build an effective, winning marketing strategy in 2013. In the real estate industry, there’s a major problem that pervades all of our lives –

Is it Cheaper to Rent or Buy in Houston?

Home prices have risen and mortgage rates have shot up by more than a percentage point – is it still cheaper to buy than rent in the Bayou City? The housing market of 2009, 2010 and 2011 was a

Minorities Trail Whites In Homeownership Rates

Minority groups continue to struggle on the road to recovery from the foreclosure crisis, with homeownership rates significantly behind whites. Although the Hispanic community recorded an increase of new homeowners in 2012 – and the amount dipped for the black and

3 Key Trends For the Housing Recovery in 2013

The housing market has undergone yet another pronounced change in the last couple months, bringing about a whole new set of trends to follow. It was early 2013, and it finally seemed, after a prolonged slumber, that housing was

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