New realtor.com feature to test increased agent responsiveness, impact on leads A lack of responsiveness from agents has always been a chief complaint among buyers and sellers. In an effort to address customers’ complaints and provide brokerages with better lead

The delivery and role of customer reviews have evolved dramatically and handling feedback is no longer an internal process The Internet has become such a prominent cog in our world that no industry is quarantined from its relevance. Doctors,

Brokers and their businesses face 10 big dangers – none of them easily solved The real estate industry is on a precipice, and how it falls from that point will determine its future. That was the central statement – if not

Can high-tech device turn street traffic into leads? Having a prime storefront window with lots of foot traffic has always been a great way to have a presence in your local community, but is it really generating leads? You

How will Apple’s new iOS assist real estate agents? Apple hosted its most recent Worldwide Developers Conference this week. Among the tech giant’s many announcements was the introduction of iOS 9, the newest version of the iPhone and iPad

Google has implemented several mobile-friendly guidelines to its search engine – is your real estate website following those guidelines? If your website isn’t mobile friendly, then Google may not want to be too friendly to it. And for a

Houston Agent analyzed Web traffic data from Alexa.com, a leading analytics firm, and collected its findings in the infographic below. The numbers were pulled the week of May 18, and the brokerages are ranked in alphabetical order. How does your brokerage rank

Houston Agent crunched the social media numbers on Facebook and Twitter, and collected the findings in the infographic below. The numbers were pulled the week of May 18 directly from the brokerages’ social media pages, and the brokerages are ranked in

Real estate agents should consider these pros and cons before building their own personal website. It’s a trifecta of statistics that perfectly reflects the modern real estate market’s relationship with the web: 92 percent of homebuyers use the Internet

Seven easy steps to building a real estate website The purpose of a good website should be to instill trust, amplify brand awareness and, ultimately, nurture prospects that will later turn into clients. Here are some “musts” for any

New study finds broadband speeds play big role in home searches An overwhelming share of prospective homebuyers will turn down the perfect home if it lacks access to high-speed Internet. That was the surprising finding of an ISPreview survey,

Twitter has been making serious changes in recent months, and they’ll all impact how you use the platform for your business. Twitter is among the most useful social media platforms for real estate agents today, but like all forms

Smartphones are certainly commonplace, but recent research drives home how important they are for users. Few items are more ubiquitous nowadays than smartphones. Whether one is at home, in the car, on the train or simply walking down the

Just a week after announcing direct-feed arrangements with Realogy, Keller Williams and California Regional MLS (the largest MLS in the country), Zillow Group has stepped its game up further, adding 24 new MLS direct feeds, including the combined Los Angeles/Westside

Zillow Group just enhanced its quality of listings by a dramatic degree. Zillow Group has announced direct-feed agreements with California Regional MLS (the largest MLS in the country) and 17 additional MLS partners, in addition to direct feeds with two of the largest

Zillow yesterday completed its acquisition of Trulia, shelling out $2.5 billion for its former rival and forming the “Zillow Group,” the parent company that will now house not only the Zillow and Trulia brands, but also StreetEasy and HotPads. Though nothing has