Technology

4 tech trends that have revolutionized real estate

It’s a cliché that technology has revolutionized real estate, but as with most clichés, the statement comes with an abundance of truth – it’s simply night and day comparing the real estate business of old with the one that flourishes

The smart-home feature that homebuyers want in 2017

Smart home technologies are one of the most pervasive trends in real estate today, and a recent survey from Coldwell Banker and Vivint Smart Home found that among the currently available varieties, voice automation is the most popular. Understanding

Real estate and social media: 7 things agents must know

It’s no secret that social media is one of the most effective complements to a real estate agent’s business, and indeed, 65 percent of agents use social media for their business, according to NAR’s latest Member Profile. In order

5 apps to help agents create compelling content

Katie Lance, known for her work as a social media and content development consultant, is one of the most recognizable names in real estate. She’s owner of her own company, Katie Lance Consulting; is a regular contributor to Inman

How virtual reality is shaping tomorrow’s homebuying experience

The real estate industry is no stranger to tech revolutions. The Internet forever changed how people buy and sell real estate, while the advent of high-resolution photography changed the art of listing a home. Listing homes on the Web

How artificial intelligence is redefining the future of real estate

It was an experiment straight out of “2001: A Space Odyssey.” In an effort to gauge the accuracy of AI technology, researchers presented real estate journalist John Rebchook with several recommended listings. The recommendations, which were based on a

5 things you should know about your clients’ love for real estate apps

News flash: Americans love looking at homes, particularly via real estate apps. Just how much they love those apps, though, has been put into greater perspective by recent research from Google, which interviewed more than 1,000 people, conducted dozens

The smart home gap: An opportunity for sellers

Many buyers want their homes to be outfitted with smart technology, but most homes don’t have it, according to a consumer survey from The Demand Institute. It’s an opportunity for sellers. Seventy-three percent of consumers agreed that having home automation

Can the new Haus app solve a “fundamental problem” in real estate?

One of the minds that brought us Uber is trying to change the face of real estate through a mobile app. The app, called Haus, is for buyers, sellers, and agents, and focuses on the offer process rather than home search.

Houston named No. 10 best city for tech startups

A recent study by Sungard Availability Services ranked Houston the No. 10 best city for tech startups in the country. The study focused on how each ranked city offers the best environment for tech startups. For Houston, the average office price/sq.

The road to $130 million: what settling means for NAR and Zillow Group, Inc.

For more than two years, Move Inc. and the National Association of Realtors were embroiled in a legal feud with Zillow Group, Inc. that spanned two lawsuits and multiple countersuits. That is, until Zillow agreed to settle with the

Instagram is great for agents. What about Snapchat?

The digital revolution has opened numerous technological avenues for agents to connect with consumers and strengthen their relationships with existing clients. With so many digital channels out there, though, it can be difficult to determine which ones offer value for your

Why real estate agent ratings are not going away

America is a land of ratings. Whether it be primetime television, public schools or restaurants, American culture is uniquely suited to ratings systems, and our culture is awash in rankings, assessments and judgments. So it should be no surprise, really,

4 ways the cloud can improve agents’ business

Approximately 80 percent of real estate’s top performing agents use the cloud, according to Austin-based real estate team The Eitel Group. It’s a testament to the technology that its application is nearly universal among the industry’s elite. But what are

4 ways agents should use Facebook’s new Messenger feature

Facebook is always evolving its offerings for businesses. One of the social network’s latest developments – one of particular interest to agents – is a bot that lives in its popular Facebook Messenger feature. Facebook Messenger’s bot function is still

These 3 NAR-funded startups aim to redefine real estate tech

REach, a tech accelerator that the National Association of Realtors launched in 2012 to fund real estate start-ups, recently announced the 2016 companies that will receive funding for their products. The seven companies that are part of the “2016

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