Final thoughts

It takes a lot of experimentation to find out which programs and features are worth spending the money on.

“Sometimes, it’s like throwing spaghetti against the wall and seeing what sticks,” Borden said. “Sometimes, I feel like if I get two or three really good leads or prospects that turn into transactions, I can judge it. If I’m in a program for six months and it hasn’t generated anything, I have to first look at if the leads were presented or if I just didn’t follow up properly. Or it really wasn’t worth my time.”

But it is recommended that you get in touch with technology and especially explore these syndication sites in order to figure out which one works best for you.

“It’s endless. It’s just absolutely endless,” McNitt said. “Push the button. You’re not going to break anything.”

Dollinger agrees. “I feel that it is the responsibility of the agent to spend thorough time getting opportunities with each of the portals, ask specific questions and demand data on current traffic in areas you are looking to advertise,” he said.