ListHub, distributor of property listings and provider of performance metrics in real estate, operated by Move, Inc., announced a new agreement with the Houston Association of Realtors to provide services to their 26,000 members. With the addition of HAR in Houston, ListHub now supports 454 MLS and broker data sources, increasing its network span to cover 90 percent of the listings in the nation.
Although HAR has provided syndication for their members to several national real estate publisher websites for years, the MLS made the decision to convert their direct feeds to the ListHub platform in order to provide their members with consolidated marketing analytics, centralized lead and traffic routing, a centralized control panel for making all online marketing choices and the benefit of data licensing protections provided by ListHub through their agreements with the publishers in their network.
“At HAR, we continually identify and integrate solutions like ListHub that deliver the reliability and efficiency our members need for their day-to-day business operations,” said Danny Frank, chairman of HAR.
ListHub Will Provide Marketing Reports to HAR Broker and Agent Members
HAR additionally contracted ListHub to provide its members with a level of reporting that includes professional marketing reports for its broker and agent members, which include analytics from websites such as realtor.com, Zillow, Trulia, HAR.com and more.
“We are excited to work more closely with the HAR team to deliver a comprehensive suite of solutions to their members,” said Luke Glass, general manager of ListHub. “We believe that our agreement with HAR, a leader in the MLS community, demonstrates the importance of analytics in real estate marketing, and affirms the value that we have worked to deliver through the protections that we provide for brokers’ real estate listing data.”
“From the assurance of direct, timely syndication and seamless licensing agreement management, to the customized, presentation-ready reports including traffic metrics specific to our consumer facing website, HAR.com, our agreement with ListHub helps us to expand the services we provide our members and the clients they serve,” said Bob Hale, president and CEO of HAR.
ListHub and HAR will be collaborating to customize the ListHub reports for HAR members in the coming months in preparation for the launch of the service to HAR’s broker and agent members.