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Real Tech: Coldwell Banker in Texas and HomeLight launch new technology to help agents market and manage listings

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Coldwell Banker improves sales with marketing service

Coldwell Banker agents in Texas are using Listing Concierge, a new marketing program that partners agents with a specialist throughout the life of a listing to create a personalized plan and marketing materials, including photography, ads, websites, and digital and print materials.

According to Coldwell Banker, agents who use this service sell 35% closer to list price and for 1% more. With an average sale price of $539,682, that means sellers get $5,300 more.

“We had the best in-house team develop a product that leverages our marketing power as a national real estate brand, and they provide the highest-level of support to those agents and properties who are using the Listing Concierge program,” said Coldwell Banker Texas President Charles El-Moussa in a press release. 

Coldwell Banker Realty launched Listing Concierge nationally in late 2019 and plans to deliver the platform to Coldwell Banker affiliates nationwide in 2021.

HomeLight acquires new listing tech

Real estate technology platform HomeLight has acquired Disclosures.io, a provider of listings management technology that allows agents and brokerages to securely share property information, monitor buyer interest, and manage offers, all in one place.

The acquisition is part of HomeLight’s mission to make the transaction experience simpler: its other services include HomeLight Cash Offer and HomeLight Closing services.

“The past decade of innovation in our industry has been focused on how to easily find a home, said HomeLight CEO and Founder Drew Uher in a press release. “The next decade will undoubtedly be about the transaction and how real estate agents and their clients use technology to actually buy and sell property. Disclosures.io is on the leading edge of that movement. This is another step towards HomeLight powering the transactional platform of the future – one that goes far beyond just adding bells and whistles to the way people search for a home.”

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