Texas United Realty in Houston merges with United Real Estate

by Patrick Regan

United Real Estate has merged with Texas United Realty to create one of the largest independently owned brokerages in Houston, a press release announced Monday.

The announcement from United Real Estate said the company’s agent productivity platform, marketing programs and support services will join forces with Texas United’s 750 agents. 

“United Real Estate’s comprehensive agent services and programs delivered via Bullseye Agent Productivity Platform are a tremendous competitive advantage,” Rick Rogers, principal broker of Texas United Realty, said in the release. “Together with United, we are introducing innovative automated marketing programs, productivity tools, new client services, company websites and agent websites that will redefine our agents’ and customers’ experiences.”

The two companies share a culture of support, training, career development and flat-fee compensation models, the news release said. Texas United Realty and United Real Estate Houston will retain their names and brands moving forward.

United Real Estate operates in 27 states with more than 100 offices and 13,500 agents. The company achieved more than $13.6 billion in sales volume in 2020.

“We are excited to combine the strengths of both companies, and we look forward to delivering our technology, tools and resources to the Texas United Realty agents and their clients,” Dan Duffy, CEO of United Real Estate Group, said in the release.

Texas United Realty has served thousands of clients throughout the Houston area since its founding in 2009. 

“We are thrilled our merger dramatically strengthens Texas United Realty’s current agent offerings, mentorship program and full-service brokerage support we’ve built over the years,” said Jeannie Rogers, founder of Texas United Realty.

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