Private Texas real estate developer Signorelli (formerly The Signorelli Company) announced that Amy Crenan will serve as its new senior vice president of marketing.

Crenan has over 15 years of marketing and communications experience, most recently working with Cornerstone Building Brands for over a decade. She holds a Master of Business Administration for the Jack Welch Management Institute and a bachelor’s degree in agricultural communications and journalism from Texas A&M University.

In her new role, she’ll focus on strengthening brand awareness and supporting business development, according to a press release.

“Amy brings an impressive knowledge of the residential and commercial building industries, along with proven success across all the key marketing disciplines,” said CEO Danny Signorelli. We are delighted to welcome her expertise at this dynamic and opportunistic time in our growth and development.”

Crenan’s priorities for Signorelli will include marketing strategy for the developer’s local master-planned communities, including Austin Point and Valley Ranch, as well as its homebuilding arm, First America Homes.

“I’m excited to join Signorelli at such an important time in the company’s growth,” Crenan said. “They’ve built a strong reputation as a market maker in this industry, and I look forward to working with the team to strengthen the brand and build on that success across its portfolio.”