Cover Story

What Houston Brokerages Have the Best Social Media Presence?

Houston Agent crunched the social media numbers on Facebook and Twitter, and collected the findings in the infographic below. The numbers were pulled the week of May 18 directly from the brokerages’ social media pages, and the brokerages are ranked in

Managing Millennial Expectations

Once upon a time, it took little work to convince young adults to enter the real estate market. They finished school and entered the workforce, and soon began thinking about starting families and purchasing a home as soon as

The Lending Issue

Loosening credit and more savvy consumers are helping to keep Houston’s housing market healthy and active entering 2015. Catherine Reilly, a partner and loan originator at DMR Mortgage, sees mortgages as easy to get for consumers who have the

What to Know About FHA’s Recent Changes

President Obama and the FHA recently announced that it would reduce its mortgage insurance premium from 1.35 to 0.85, which makes FHA loans even more affordable. The FHA, which is overseen by HUD and insures mortgages with down payments

Tips From Top Producers

What would your advice be to your younger, rookie agent self, now that you’re a top producer? Diane Mireles, Better Homes and Gardens Gary Greene: “Take your clients seriously, and look at every transaction as a lifelong relationship. This means

Profile of an Agent: Average Agent vs. Average Top Producer
Earning Top Ranks: The Making of a Top Producer

When Karen Karapasha arrived in Houston from Louisiana with her family in 1991, she had no inkling that she would eventually become one of the city’s top real estate professionals, doing $83 million in transactions in 2014. She had

Get Ready for the 2015 Market

The fourth quarter of 2014 ended with oil prices at their lowest levels in several years, a fact that has not yet been reflected in Houston’s real estate market. Sissy Lappin of Lappin Properties has seen this happen before.

2015 Predictions

Anxious to find out what’s next for real estate in 2015? Trends have been slow to emerge and the market has been incrementally improving each year, 2013’s market was very similar to 2014’s market; it doesn’t feel like much

Back to Basics: Top Professionals’ Advice For Struggling Agents

Getting a career going in real estate can be tough, and even established agents can have a hard time reaching their goals and maintaining their success. My Castle Realty owner and broker Gary Bisha has seen new agents and

Who’s No. 1 in Houston: A Look at Agent and Brokerage Advertising

Real estate is a competitive profession. And while there are any number of occupations that may, rightfully, make a similar claim, hardly any industry is as dedicated to leveraging those positions of prominence as explicitly as those in real

The Best In Real Estate Tech

Technology is ever-changing – one minute, an app or software program is hot, the next, it’s out of date. It’s hard enough for agents to keep up with the latest in tech, so our panel of real estate professionals

New On The Scene: 9 Fresh Apps That You Should Consider

Technology is ever-changing, particularly in the app market, where new products constantly provide new dimensions to our professional or recreational lives. So with that in mind, we decided to spotlight nine relatively new apps for real estate agents that

.Realtor: Entering a New Domain

The National Association of Realtors is launching the very first domain name to be used strictly by real estate professionals: .REALTOR. Originally announced in June 2012, the domain name will launch on Oct. 23. Plus, NAR is offering the

Tech Meets Traditional: Today’s Effective Lead Generation Strategies

Realtors looking to get an edge in their market often try a variety of lead generation sources before finding the method that works best for them. With evolving technologies such as social media and smart phone apps opening up

One-Stop Brokerages Offer Hands-On Services

Houston’s competitive housing market can challenge even the most dogged prospective homeowners. Some of the area’s real estate brokers respond to the needs of these consumers by expanding and tailoring their services to assist workers transferring into the city.

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