It’s strange how little we hear about Generation X, because as consumers they are a pretty important group for agents to understand. Why? For starters, Gen Xers – which represents persons currently aged 36 to 50 – accounted for

When building your website or landing pages (or changing and improving the ones you may already have), a “conversion-first” approach to design and user experience is a must. Simply put: Great design builds trust and trust is and always

In a letter to the Consumer Financial Protection Bureau Director Richard Cordray written by the Association of Mortgage Investors, the group’s executive director, Chris Katopis, calls out TRID as being “well intentioned” but described an atmosphere of “legal uncertainty”

It’s a common saying in real estate that buying a home is typically the “biggest investment a person will make in his or her lifetime.” It’s common because it’s true. There’s a lot of money in real estate, and major purchases

1. Understand What They Want – Why do you believe that the potential client used your website? Could it be the access to all of the properties currently on the market? No. Could it be the information about community events that you

Are you one of the many agents underutilizing their Facebook page? Facebook is one of the most popular social media platforms on the planet. Free to use and easily accessible, it’s no wonder that the website now boasts 1.59 billion

Good agents understand today’s market. Great agents understand tomorrow’s. In March, Houstonia released its special Best Neighborhoods 2020 issue, dissecting the city’s residential real estate market to determine what the hottest neighborhoods of the year would be, as well

People buy because they believe a product or service will improve their life. As the last in a six-part series, Mary Adams, national sales trainer for Forrest Performance Group, describes the sixth human need: contribution. Agents fulfill this need by leading clients

What do home buyers want? This is a question with many answers. But with older generations shifting towards the rental market and Millennials – the biggest generation in history – entering the market, at least one homebuilder feels comfortable generalizing. Will

Breaking down the many barriers to credit erected in the wake of the mortgage crisis has been a slow process. Credit issues have kept older homeowners from selling and younger renters from buying. But according to Fannie Mae’s Q1 Mortgage Lender Sentiment

No two residential properties on the market are the same, and there isn’t one foolproof way of closing a deal on a home. As an agent, whether you’re selling new construction or reselling a home that is 15 years old,

Recently, my travels found me in the rainy Pacific Northwest for meetings with the Berkshire Hathaway HomeServices Northwest Real Estate team, including president/CEO Jason Waugh and Northwest Real Estate Chairman Mike Gain. I started off by speaking to our Seattle-based agents

In less than a month we will have passed the tax filing deadline; and if you’re a real estate agent unfamiliar with the credits and deductions you’re entitled to, you may be forfeiting more than you have to. Do

Google Analytics can make marketing and business decisions easier for real estate agents, while helping them spend money more effectively. The analytics application is free to use, and unlike other software, it can improve performance across all of your sites, apps

It’s simple: curb appeal helps sell homes. So as an agent, it’s in your best interest to do all you can to improve a property’s appeal. Not only does a well-maintained yard and home exterior help attract buyers, it

As real estate agents, it is important to focus on exterior home improvements to give potential buyers the best inviting viewing experience. Curb appeal is essential to give off the best impression of a home and can heavily impact