Improving Your Business
Stories, articles and advice aimed at improving your business
Luxury homes are often fitted with nifty technological features, but which ones do affluent consumers most care about? Technology has become an important part of the home search process for many American consumers, and luxury homebuyers are no exception.
You just received an introductory email from a prospective new client, referred to you by a friend whom you just helped buy a first home. Actually, it could also be either an intro text message or an invite to
This is Halloween, and cemeteries and gravestones are among the most quintessential images of the season. But year-round, how many transactions are near these arguably creepy areas? We associate many images with Halloween: witches, jack-o-lanterns, vampires, werewolves, and of
A new website, DiedInHouse.com, allows you to type in an address from anywhere in the country, and it will inform you if anybody has died in that home. While watching some scary movies in honor of Halloween, some of
The top-producing workaholic is a mainstay in the annals of real estate, but new research is suggesting that the 80-hour week may not be all that admirable. It’s one of the more common memes in real estate – more
When you work the long hours that real estate demands, it can be easy to lose focus; thankfully, there are easy ways to get it back. Real estate can be a demanding industry. From generating leads, to marketing listings,
We all wonder if size truly matters, but in the case of newly built single-family homes, the answer is clear. What percentage of newly built homes have an entry foyer? What if the home is less than 2,000 square
Google celebrated its 15th anniversary with a new update, called “Hummingbird,” to its search engine algorithm; how could it impact your business? In commemoration of its 15th birthday, Google recently announced a new update to its famed search engine
When it comes to home improvement professionals, which ones are the most popular with Houston homeowners? Earlier this week, we reported on home improvement projects in Chicago, and which ones have proven the most prominent with homeowners in our
What is It? Keeping Current Matters, or KCM, is a subscription based service that provides agents, brokers and lenders with monthly updated national real estate market statistics. These infographics, charts and reference materials, are an amazingly powerful tool for
This is part five in a 12-part series. Stage fright isn’t just about public speaking. It’s also a form of call reluctance that plays itself out when agents and brokers are hesitant to promote their business in group settings.
When we think luxury, we generally think “BIG,” but a new survey shows that bigger it not always better with luxury homebuyers. You hear the words “luxury home,” and many things come to mind – high-end finishings, exclusive neighborhoods
In a study by the Altimeter Group, only 34 percent of businesses feel their social strategy is connected to business outcomes. That results in what I refer to as unsuccessful random acts of social media marketing. The time you
There are many ways that homeowners can improve their residences, but what projects are the most popular? Home improvement projects are among the key tenets of homeownership. You purchase a home, renovate certain aspects of it, and then, several
500? 620? 740? What is the minimum credit score needed to get a mortgage? There’s a lot of disconnect between the “official” requirements and the scores that actually get people approved for home financing. Articles online show minimum FICO
We’re now two days away from a government default, an event that would spell nothing but trouble for the nation’s housing market. We’re now drawing uncomfortably close to a government default, and though we have written on a couple