Improving Your Business

Stories, articles and advice aimed at improving your business

The 7 Essential Technologies For Luxury Homebuyers

Luxury homes are often fitted with nifty technological features, but which ones do affluent consumers most care about? Technology has become an important part of the home search process for many American consumers, and luxury homebuyers are no exception.

4 Mobile Apps You Need to Win Today’s Tech Savvy Real Estate Clients

You just received an introductory email from a prospective new client, referred to you by a friend whom you just helped buy a first home. Actually, it could also be either an intro text message or an invite to

The Nation’s Top Cemetery Housing Markets – A Deathly Serious Affair

This is Halloween, and cemeteries and gravestones are among the most quintessential images of the season. But year-round, how many transactions are near these arguably creepy areas? We associate many images with Halloween: witches, jack-o-lanterns, vampires, werewolves, and of

Find Out If Your House Is Haunted With DiedInHouse.com

A new website, DiedInHouse.com, allows you to type in an address from anywhere in the country, and it will inform you if anybody has died in that home. While watching some scary movies in honor of Halloween, some of

3 Reasons the Workaholic Schedule is Overrated

The top-producing workaholic is a mainstay in the annals of real estate, but new research is suggesting that the 80-hour week may not be all that admirable. It’s one of the more common memes in real estate – more

5 Simple Ways to Retain Your Focus

When you work the long hours that real estate demands, it can be easy to lose focus; thankfully, there are easy ways to get it back. Real estate can be a demanding industry. From generating leads, to marketing listings,

How Does a New Home’s Size Impact its Features?

We all wonder if size truly matters, but in the case of newly built single-family homes, the answer is clear. What percentage of newly built homes have an entry foyer? What if the home is less than 2,000 square

3 Important Details About Google’s New Search Algorithm

Google celebrated its 15th anniversary with a new update, called “Hummingbird,” to its search engine algorithm; how could it impact your business? In commemoration of its 15th birthday, Google recently announced a new update to its famed search engine

What Percentage of Houston Homeowners Hire an Interior Designer?

When it comes to home improvement professionals, which ones are the most popular with Houston homeowners? Earlier this week, we reported on home improvement projects in Chicago, and which ones have proven the most prominent with homeowners in our

Tech Review: Keeping Current Matters

What is It? Keeping Current Matters, or KCM, is a subscription based service that provides agents, brokers and lenders with monthly updated national real estate market statistics. These infographics, charts and reference materials, are an amazingly powerful tool for

Overcoming Sales Reluctances: Stage Fright

This is part five in a 12-part series. Stage fright isn’t just about public speaking. It’s also a form of call reluctance that plays itself out when agents and brokers are hesitant to promote their business in group settings.

For Luxury Homebuyers, Some Things Are More Important Than Size

When we think luxury, we generally think “BIG,” but a new survey shows that bigger it not always better with luxury homebuyers. You hear the words “luxury home,” and many things come to mind – high-end finishings, exclusive neighborhoods

5 Steps to Reclaim Time Wasted on Social Media

In a study by the Altimeter Group, only 34 percent of businesses feel their social strategy is connected to business outcomes. That results in what I refer to as unsuccessful random acts of social media marketing. The time you

What is the Most Popular Home Improvement Project in Houston?

There are many ways that homeowners can improve their residences, but what projects are the most popular? Home improvement projects are among the key tenets of homeownership. You purchase a home, renovate certain aspects of it, and then, several

What’s the REAL Credit Score Needed to Get a Mortgage?

500? 620? 740? What is the minimum credit score needed to get a mortgage? There’s a lot of disconnect between the “official” requirements and the scores that actually get people approved for home financing. Articles online show minimum FICO

So, About that Government Default – Should We Be Afraid?

We’re now two days away from a government default, an event that would spell nothing but trouble for the nation’s housing market. We’re now drawing uncomfortably close to a government default, and though we have written on a couple

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