Improving Your Business

Stories, articles and advice aimed at improving your business

Mortgage Standards Are Going to Get Much Tougher in 2014

Qualified mortgage standards are back in the news, with the FHFA announcing that it is on track to adopt the standards’ “ability to repay” provisions. The Federal Housing Finance Agency’s (FHFA) has announced that beginning Jan. 10, 2014, Fannie

Recognizing and Coaching to Overcome Sales Reluctances

This the first part in a 12-part series. One of the most important qualities for someone looking to achieve a successful career in home sales is the ability to overcome sales reluctances. In order to overcome such fears though,

The 4 Key Traits of Today’s First-Time Homebuyers

First-time homebuyers represent a hugely important swath of the homebuying public, and a new study has pinpointed some of their key characteristics. First-time homebuyers serve an integral role in the U.S. housing market. Along with comprising between 30 and

3 Reasons To Not Count Out Direct Mail

The marketing world is becoming more tech-savvy and mobile-ready by the day, but you should not completely count out direct mail. Real estate is an industry in a constant state of flux, but there is one trend that analysts

4 Ways to Fix Appraisals

Earlier this year, the National Association of Home Builders (NAHB) released an extensive white paper that analyzed every aspect of the home appraisal process. Concluding with recommendations for reform, the NAHB described the current appraisal system as a “dysfunctional”

Five Tips for Working Effectively With Appraisers, Even When You Can’t Select Them

Getting an appraisal done can be compared to a blind date. First, there is the phone call from someone you’ve never met; the one thing you have in common is a listing under contract. The call concludes with a

How to Deal with Difficult Agents

Though we’d like to think that everyone is real estate is wonderful, there are undeniably some bad apples out there; here’s how you can deal with them. Real estate is a buzzing, active industry with a wonderfully diverse group

What Home Remodeling Projects Are Best For Your Clients?

Home remodeling projects have a certain romanticism to them, and though some are worth the time and effort, others do not recoup their expenses. Who doesn’t love home remodeling? After all, remodeling is one of the defining reasons for

5 Reasons to Take M-commerce Seriously

M-commerce, or commerce via mobile devices, is the future of business in America, and a new eMarketer survey hammers home that fact. M-commerce, short hand for shopping via mobile devices, used to be a fledgling component of the American

How to Respond to a Social Media Faux Pas

Social media faux pas happen, but it’s important that you understand the rules of the game and respond to any mistakes in a thoughtful manner. You’re sharing a cool link on Twitter, but the link is incorrect; you’re posting

3 Ways to Improve Your Listing Copy

With syndication sites and IDX feeds now a permanent fixture on the real estate landscape, well-written listing copy is a necessity. Once upon a time, real estate listings were a closely-held secret, with the information and facets of all

Let The Light In, Improve Your Listing’s Value

Cleanliness and organization are certainly important factors when showing a home, but effective use of lighting can be equally valuable. When agents go through their check-lists before showing a property, they often focus on the most immediate needs of

CoreLogic Acquires ‘Case-Shiller’ Name Brand

In one fell swoop, CoreLogic has added the most reputable name in home-price analytics to its roster of real estate data tools – but only its name. Real estate analytics firm CoreLogic has acquired the “Case-Shiller” brand name from

4 Ways to Deal with Difficult Clients

Difficult clients are one of the necessary evils of working in real estate, though there are methods and strategies you can employ to deal with them. We’re sure the above image is one many of you can relate to

A Three-Letter Solution to the Three-Letter Problem

Which came first – the real estate career or the ADD? I recently attended an open house that was hosted by an agent with less capacity for focus than a cat in a room with a laser pointer. Between

4 Steps to Being an Effective Communicator

The benefits of good communication are obvious, but how can you ensure that your message is being communicated effectively? Effective communication is among the most important qualities for a successful career in real estate. From initial consultations, to listing presentations,

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