Technology

NAR: Fort Bend County among the best to work from home in the nation

Working from home as an ongoing trend will greatly change the landscape of where people buy homes, according to NAR Chief Economist Lawrence Yun.

Optimize your Instagram strategy for real estate

A social media strategist who helped create high-profile accounts for RE/MAX offers tips and examples of how to make the platform work for your business.

Big data geolocation game offers chance to invest without risk

A new augmented reality app promises to transform the way people think about buying and selling properties, using AI to turn players into virtual real estate magnates.

CoreLogic rolls out new tech tools

In the coronavirus era, agents are looking for ways to keep themselves and clients safe. These new tech tools from CoreLogic aim to help them navigate the uncertain terrain of the new normal.

The new pandemic escapism is online home shopping

Now might be a good time for brokers to make sure their online assets are in order, according to a new report from Today.

How builders use tech to attract clients

Smart-home technology is the new luxury amenity, according to a new report.

Does your IDX measure up? Find out which tools rank highest

A new study reveals which internet data exchange tools are the best in terms of SEO, lead generation and more.

Learn which CRM tools can help you grow your real estate business in Agent Publishing’s new special report

A new report conducted by Agent Publishing digs into how real estate brokers, teams and brokerages use CRMs; which tools they use; and how they feel about the CRM they’re using today.

3 cybersecurity tips for working from home

More real estate agents across the country are working from home than ever these days, which makes the industry more vulnerable to cyberattacks. Here’s what one expert has to say about protecting your data.

Real Tech: Seeking to improve life under COVID-19 with self-driving cars and simplified tech

Tech companies look to improve collaboration during lockdown, and autonomous vehicles may soon offer a solution for vulnerable populations dealing with pandemics.

How to use TikTok to market real estate

A real estate marketing guru and Tik Tok aficionado gives the inside scoop on the increasingly popular social network.

How tech can help Houston’s real estate market bounce back from COVID-19

A new study looks at how well networked certain regions of the country are — as well as how ingrained technology is in their local economies — to predict how the rebound will go locally. Find out how Houston ranks.

Unprecedented times create extraordinary demands

The coronavirus pandemic is changing how people think about housing, technology and location, three elements that are critical to the real estate industry. Find out what four experts see on the horizon.

2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

How COVID-19 may change the meaning of a lead

Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

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