Technology

Unprecedented times create extraordinary demands
Unprecedented times create extraordinary demands

The coronavirus pandemic is changing how people think about housing, technology and location, three elements that are critical to the real estate industry. Find out what four experts see on the horizon.

2 vital steps to building real estate lead pipelines through social media
2 vital steps to building real estate lead pipelines through social media

As an industry that relies heavily on interpersonal connections, real estate is now having to shift marketing and outreach strategies to online platforms. Here’s how your game plan needs to change.

How COVID-19 may change the meaning of a lead
How COVID-19 may change the meaning of a lead

Real estate portals and iBuyers are changing the way they operate in the short term to cope with the chaos created by the coronavirus pandemic. But the entire lead generation system might be in for an overhaul, according to real estate analyst Mike DelPrete.

How to audit your automated marketing efforts
How to audit your automated marketing efforts

While client outreach is much easier in “set it and forget it mode,” it’s important to check in on your systems to make sure they’re functioning properly. Here’s how.

Moxiworks and realtor.com launch new marketing programs for agents
Moxiworks and realtor.com launch new marketing programs for agents

With technology changing the landscape of both luxury sales and social media, Moxiworks and realtor.com have released new programs that seek to keep agents in the know.

Tech-Tonic: RE/MAX buys networking tool and Keller Williams picks fav tech startup
Tech-Tonic: RE/MAX buys networking tool and Keller Williams picks fav tech startup

The First app will soon be exclusive to RE/MAX agents and KW is adding tools to its Keller Cloud.

To brand or not to brand? Google has the answer
To brand or not to brand? Google has the answer

The tech giant shares exclusive data with Agent Publishing on how paid ads can provide a back door to your listings.

How to avoid a data-breach nightmare
How to avoid a data-breach nightmare

    Here’s the scenario: It’s closing time, and the funds to close the deal are about to be wired, but the transaction never makes it to its intended destination. Instead, it’s directed to the account of a hacker

Tech-tonic: Big news for tech giants Zurple and Moxiworks
Tech-tonic: Big news for tech giants Zurple and Moxiworks

Moxiworks on the grow and Zurple launches new platform.

Tech-tonic: Gary Greene gets on the iBuyer wagon, Homeward launches in Houston
Tech-tonic: Gary Greene gets on the iBuyer wagon, Homeward launches in Houston

In the latest roundup of real estate technology news, two new iBuyer programs come to Houston

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