Technology

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Zillow home value estimate adds new AI capabilities

Zillow’s trademark “Zestimate” feature, which lets homeowners and prospective buyers see the estimated value of almost any residence, has been upgraded to incorporate artificial intelligence and machine learning capabilities that the company says will improve accuracy. According to a

Facebook: Marketing friend or foe?

No matter what social platform comes along, Facebook is still a leader in the space. As such, real estate agents and consumers alike flock to the site for a variety of reasons. In fact, according to 2019 figures from the

Why technology (probably) can’t replace agents

Will technology one day replace the role of the real estate agent? In an era of rapidly evolving customer relationship management software, iBuyers and the constant specter of brokerage mergers and acquisitions—always, it seems, with tech bandied about as

How predictive analytics lets agents see the future

Technology has dramatically reshaped the way that customers and agents alike experience the process of buying or selling a home. The internet, mobile devices and digital photo media tools have all been prominent parts of this revolutionary shift. The

Big data solutions for housing’s most pressing problems

The U.S. Census Bureau is renewing its push to stimulate innovative technological developments through the use of its own data. The Opportunity Project (TOP), a collaborative effort between government agencies and private tech firms, continues to build upon initiatives

NRT launches new proprietary tech platform

The owner of real estate franchise brands including Coldwell Banker and Sotheby’s International Realty announced the launch of a new unified tech platform, Desk, that enables its agents to access key digital tools all in one place. Desk can

Home tech in the spotlight at CES 2019

The long-running consumer tech trade show CES returns to Las Vegas once again this year, hosting some 180,000 people who come to see the latest technology of all kinds. While the four days of CES feature more than 4,500

Tech Watch: RealSavvy aims to make it easier for clients, agents to talk

Categories: CRM, Website creation, IDX RealSavvy, which started in 2014 with the goal of making it easier for agents and their clients to communicate, has recently rolled out its newest offering, an interactive CRM tool. It allows clients to

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Facebook removes certain targeted advertising options amid HUD discrimination complaint

Facebook recently announced changes it will be making to its advertising tools after the company was accused of potentially enabling housing discrimination on the platform. Earlier this month, the U.S. Department of Housing and Urban Development filed a discrimination

Trulia Neighborhoods launches to provide crowdsourced localized information

Trulia is launching a new tool to help buyers, renters and agents learn about an area with their new feature – Trulia Neighborhoods. The new tool, which is available both online and as a mobile app, is a crowdsourced

Smart home technology is the new standard

In today’s digital age, novel inventions that once seemed like an unrealistic dream such as self-driving cars and virtual reality have become an integral part of everyday life. Just as Tesla is revolutionizing the automobile industry, smart homes are

The real estate sign — now redesigned with modern tech

Traditionally, “for sale” signs have been the most visible indicator that a home is on the market. But as the real estate industry continues to use technology to improve productivity in the digital age, some view the ‘For Sale’

Cover Story: Starting a tech revolution in real estate

It wasn’t too long ago that the latest trends in real estate technology were virtual reality tours and drone photography. Now, agents are having to explore what were once far-out concepts like artificial intelligence, machine learning, geofencing and blockchain.

HAR.com mobile app adds hands-free browsing feature for users

The Houston Association of Realtors added a feature to its HAR.com mobile app that offers users a hands-free approach to learning about listings. When a user enables the Car Mode feature on the HAR.com app, they have immediate access

How agents use technology to get everything done in the workday

Time management is an area where nearly every real estate agent has room to improve. Real estate agents have a ton of different tasks to manage — from marketing to open houses to closing paperwork — and it can

New survey shows agents are using more mobile technology

Homebuyers want more technology use from their agents and a new report shows that Realtors are starting to implement more technology into their work day.  Realtors Property Resource found that that 85.28 percent of realtors used a mobile device,

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