Improving Your Business

Stories, articles and advice aimed at improving your business

How to make the most out of networking events

Beth Butler has been working in the real estate industry for many years. And even as President of Compass Miami with more than 500 agents reporting to her, she still takes the time to attend a variety of networking

The path to painless tech integration

Almost every aspect of our lives has been transformed by technology. Advancements in virtual reality, blockchain, artificial intelligence and other new technologies have raised the bar on consumer expectations. If you’re tempted to dismiss those developments as being unrelated

Facebook: Marketing friend or foe?

No matter what social platform comes along, Facebook is still a leader in the space. As such, real estate agents and consumers alike flock to the site for a variety of reasons. In fact, according to 2019 figures from the

Helping buyers understand credit scores

Even though you’re in the trenches every day, buying a house is a big deal for your clients. It requires many involved steps and processes that can seem overwhelming to any buyer. And one of the more intimidating steps

How Freddie Mac is leading the way for women in real estate

Although most Americans alive today have never known a world where women are absent from the workforce, most are still well aware of the discrimination and injustice that continues to plague working women. Though gender norms continue to be

Simply the best: Top producers talk strategy

Becoming a top producer takes hard work, around the clock dedication, persistence and knowledge that can only come from experience. Many top producers earned the title early in their careers and, decades later, continue to reach the highest levels

Best business books according to top producers

For many agents, a robust reading list helps them retain balance while also learning new techniques and information. We spoke with a few agents who are leading the pack in sales in their areas to find out what should

What agents and their clients should know about moving scams

Agents have a responsibility to do right by their clients in every way possible, but in the complex, lengthy process of buying and selling a home, not everything may be within an agent’s full control. Criminals and con artists

What real estate agents can do to help create a beautiful and functional kitchen

Heather Scruggs, the merchandising manager at Trendmaker Homes, is always keeping up on the latest trends in home construction and renovation. Here, she tells agents what they need to know about kitchen design to help seller clients get the

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4 tips on working with international buyers

Reaching international buyers is paramount to success in some markets. While many agents spend money on print and other advertising in foreign cities, by and large the best bang for your buck is to begin fostering relationships with local

Why Houston is becoming a population destination and how to make the most of it

Following the devastation caused by Hurricane Harvey in 2017, many were left uncertain about how the Houston area would react and what the immediate future would hold. But as we approach the end of 2018, we can see that

What real estate brands can learn from the ecommerce industry

When the retail industry started to move heavily into the digital sphere, it had to learn some hard lessons before it could flourish. All the old tricks that had worked with brick-and-mortar stores had to be reviewed. But since

5 issues faced when inheriting a house

The recent death of legendary singer-songwriter Aretha Franklin initially posed a quandary for her four surviving sons. Because she didn’t leave a will, her $80 million fortune – including Franklin’s numerous real estate holdings – likely will take longer

parkbench.com recommends social media tips for growing your real estate brand

Ok, so you didn’t get into real estate to become a social media guru. And maybe you don’t even like being on social media. Get over it! Engaging on social media doesn’t have to be yet another arduous marketing

How agents use technology to get everything done in the workday

Time management is an area where nearly every real estate agent has room to improve. Real estate agents have a ton of different tasks to manage — from marketing to open houses to closing paperwork — and it can

How partnering with builders made Ben Caballero of HomesUSA.com a Guinness World Record holder

Ben Caballero started off in real estate creating an apartment rental service, before moving toward the home building industry and pioneering a guaranteed sale program with builders. Working with builders is how he realized there was not an easy way for

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