Technology

5 Laws You Don’t Want To Break When Using Twitter

Twitter is a wonderfully fun slice of the social media landscape, and one that allows you to reach out to potential clients while reinforcing your relationships with existing

What Were the Top 10 Real Estate Sites in January?

The real estate wing of the World Wide Web is an increasingly competitive slice of cyberspace, with some of the Internet’s most popular websites fighting for agents, brokers and, of course, Internet home shoppers. But of the many real

What’s the Value in Real Estate Photography? How About 3.9 Percent?

Great real estate photography, as we’ve covered before, has numerous benefits: a professional presentation, a more complete look at your property’s merits and a telling sign of your commitment to selling the

The Secret to a Happy Relationship – Home Shopping Alone!

Doing things together is often seen as the sign of a healthy relationship, but as HomeFinder.com has uncovered, that standard does not seem to apply to home

Redfin Digs Deeper With ‘Offer Insights’

Redfin took its latest stab at the hyperlocal landscape late last week with the unveiling of “Offer Insights,” a new feature on its website that highlights the observations and experiences of Redfin agents on specific real estate

Zillow Unveils New ‘Zillow Digs’ Home Improvement Platform

Zillow has taken a major step away from its core business model with the new “Zillow Digs,” a platform that, as AGBeat put it, is like a lovechild between Pinterest, Houzz and Tumblr, but with a fine splash of house porn

3 Reasons that Facebook’s Graph Search Rocks for Realtors

By Peter Ricci Well, it’s finally happening – after years of users grappling with Facebook’s inferior search function, the mighty social media giant is finally launching a new search apparatus: the Graph

iOS or Android? Which Reigns Supreme?

By Peter Ricci Android, or iOS? Along with Bears or Packers, Duke or North Carolina, or Yankees or Red Sox, the Android v iOS rivalry is shaping up to be one of the more contentious in the modern era.

How Old are Internet Home Shoppers?

By Peter Ricci As we’re reported on numerous occasions, the Internet is one widely-used resource, with 90 percent of homebuyers beginning their home search online. However, all homebuyers behave differently when home shopping, and how they response to that

Taming Cable Chaos – Lessons in Organization

By Tiffany Kjellander Let me set the scene: my husband, Jeff, and I are at our annual convention, where he is an iconic member of the executive team, officially titled VP of Technology and

‘Research to Action Lag’ with New Home Shoppers

By Peter Ricci The Internet has produced an interesting evolution in modern shopping behaviors. Because shopping on the Web is so exceedingly easy, it’s become quite common for consumers to find something they want to buy, and then sleep

Google Real Estate Part 4: Marketing with Internet Video

By Peter Ricci The Internet is a broad, multifaceted medium, one with many uses; however, its most impressive feature, arguably, is that of Internet video, and the way that Web users can stream video free-of-charge to millions upon millions

Google Real Estate Part 3: Appealing to Mobile Users

By Peter Ricci The first two parts to our continuing series on “Google Real Estate” dealt with Internet search behaviors from consumers, and all the data we cited in those articles dealt with an increasingly antiquated assumption – that

Google Real Estate Part 2: A Broad Marketing Strategy

By Peter Ricci We’ll start the second part of our “Google real estate” series with an uncontroversial claim – the Internet and real estate are highly intertwined entities. Nine out of 10 home searches today start on the Web,

Google Real Estate Part 1: The Power of Local

By Peter Ricci Last week, we reported on a rather startling statistic – that real estate-related searches on Google had increased by 253 percent from 2008 to the present

IPO Fever Catching on with Housing Market

By Peter Ricci Things have been looking up for the housing market heading into 2013, and we’re not just saying that because shadow inventory is falling, home sales at their highest mark in years and consumer confidence in the housing

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