Newmark Homes Shows Realtors That “Geek is the New Chic!”

by Natalie Terchek


Newmark Homes is embracing its inner geek with its new “Geek is the New Chic!” campaign.

Newmark Homes is embracing its inner geek with the introduction of its new “Geek is the New Chic!” campaign for Realtors and an account on Houzz, a popular online collection of ideas.

Newmark Homes partnered with the Houston Association of Realtors (HAR) to design a continuing education technology training course for Realtors. The builder is taking the MCE course on tour throughout Houston, offering Realtors a chance to sharpen their skills on Facebook and learn more about smart phone enhancements and useful apps. The one-day technology boot camp is being offered free at communities developed by The Johnson Development Corp. and Mischer Development where Newmark builds, and at other locations around Houston. The tour’s next stop is HAR’s The Big e, a one-day real estate and technology conference Oct. 24 at the Norris Conference Center in CityCentre.

Newmark Homes Expands Social Media Stratosphere

Newmark’s most recent foray into the social media stratosphere is Houzz, a leading online platform for home remodeling and design with a database of more than two million photos. The company has more than 20 projects and 230 photos on Houzz, which can be viewed here.

“We are the first Houston homebuilder to have an account featuring model homes on Houzz,” said Newmark’s marketing director, Melissa Guerra. “Houzz is essentially the Wikipedia of interior and exterior design, so it was a natural move for us to add our stylish model homes to the site’s inspiring collection of photos.”

Newmark Homes can also be found on Facebook, Twitter, YouTube and Pinterest. While it is important to take advantage of the opportunities social media can provide for you and your business, Guerra says it is equally as important to take use these social media platforms to benefit your business partners.

“It’s not just about having that all-important presence on popular social media sites,” she said. “We also support our development partners by utilizing mentions, tags and keywords, giving each posting that much more power. It’s all about working collectively as a team.”

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