The Short List: Alfonso Parodi’s Strategies for Reaching Top Producer Status

by James McClister


Alfonso Parodi is a Realtor and team leader of Team Parodi at Realty Associates working in Houston.

Every week, we ask a real estate professional for their Short List, a collection of tips and recommendations on an essential topic in real estate. This week, we spoke with Alfonso Parodi, a Realtor and team leader of Team Parodi at Realty Associates, who shared his strategies for reaching top producer status. 

4. First off all, draft an 18 month business plan. It must be simple and real, including specific measurable goals and timelines. Our first training module with Team Parodi is business planning. If you don’t have a written plan, you cannot measure and in essence, you cannot succeed. No success means failure.

3. Define five sources of incoming pillars of business and have an action plan for them. Again, keep it simple and easy to follow on a daily basis. At Team Parodi, we follow a system that is proven by results, and we stick with it. It starts there…

2. Regarding education, we take advantage of what we have available to us…HAR is recognized as the No. 1 association in United State for so many reasons. Get involved in NRG and the other incredible networking groups that HAR offers. Work on your ABR, GRI, TRLP and then target CRS when the time is right. Don’t overwhelm yourself, just do one at a time. Each day counts. In real estate you must be up to date on marketing tools, education, consumer trends – it never stops. There are other great designations and certifications. However, I recommend completion of the nationwide and statewide recognized designations first.

1. Lastly, when finding the best Realtor, consumers always check reviews. Get on it now! Sign op on the HAR client experience and other portals out there that allow you to request reviews. One of the new training modules at Team Parodi is the After Close marketing strategy. This is simple, HUGE and will set you up for the future.

Though relatively new to the industry, obtaining his license in 2011, Alfonso Parodi has proven himself a skilled professional and dedicated Realtor. In only three years, Parodi has obtained his GRI, CRS and TRLP designations, as well as being named among the top 150 buyer’s agents in 2012, 2013 and the first two quarters of 2014. 

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  • Ann Schneider says:

    Great article and advice. I have known Alfonso for several years and he does work by a business plan. New agents take his advice.

  • Autumn Dunn says:

    It is an honor and a privilege to Stage Alfonso’s listings.

  • Sonia says:

    Alfonso is an excellent agent, and a great mentor to other agents!

  • Yogi O'Leary says:

    As a real estate investor you need an excellent agent. Alfonso is this and much more! We use him to purchase and lease our homes. He is extremely knowledgable, professional and reliable! Thank you for being so great!

  • Chris Reyes says:

    I’ve worked with Alfonso Parodi for a couple of years now and he’s an inspiring figure.

  • Ernie G says:

    Alfonso is very knowledgeable in the many different aspects of real estate and provides excellent customer service as well. I would highly recommend him to anyone I know.

  • Candace Maree Jones says:

    Incredible though not shocking from this real estate professional!

  • Lane Ellis says:

    Congrats Alfonso – you deserve the recognition! Keep out working the rest and success will always come easy. Best,

  • Wendy says:

    Great article! Alfonso is so personable and honest. He is a self motivated professional.

  • Nick Ugarov says:

    Alfonso is a great person to work with. I have used his services for several years to buy and to sell my investment properties. All this time I could count on his dedicated support. Alfonso is a great asset to my business!

  • Victor Arana says:

    I have known Alfonso for many, many years and I can tell you that he always becomes the # 1 in all he does, so if you want to succeed as a realtor in Houston you better be part of his team, you will see.

  • Christine Boles says:

    Great information!

  • Alex Martinez says:

    Alfonso helped me purchase my 1st home and i have to say i would recommend him to anyone. I’m very glad they did this article over his very successful strategy.

  • Tamera Phallan says:

    Alfonso is leader among agents and even more importantly a man of honor in world full of wolves.

  • Leanne jones says:

    Great article and tips!!!

  • Lusell Mata Realtor with Team Parodi at Realty Associates says:

    Great article! Amazing Team Leader! Proud to be on the team! Way to go!

  • Mark Rafail says:

    I have had the pleasure over the last year to work with Alfonso. He is a great agent and holds a vast amount of knowledge in his profession. Looking forward to another rewarding year working together!

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