Cover Story

How do Houston agents generate leads?

How much do you spend on marketing? See how it compares with other Houston agents and brokers in our 2021 Truth About Agents survey.

Making the dream work: How teams fit into brokerages

After 16 years of teaching children, Amy Lippincott decided to pursue real estate as her next career, even though her principal said she could always come back. Lippincott hasn’t looked back. She has doubled down on real estate, and

Going once, going twice … Sold! The changing role of auctions in real estate sales

Auctions are a vibrant part of the national economy. We know them as an exciting and efficient way to liquidate valuables, furniture, antiques and art. Whether it’s a live event featuring an attentive audience wielding numbered placards or an

How managing brokers foster a culture to recruit and retain

The skills of a managing broker can create a stellar workplace or one that makes agents run for the exits. There needs to be a vision for the team and a plan to ensure success and longevity. We talked

Cover story: How to thrive in an evolving luxury market

Discretion, efficiency, adaptability and expertise are all qualities that can lead to success in any business. For real estate agents working in and around Houston, they are among the keys to gaining a solid foothold in the luxury housing

Cover story: New construction in Houston

The market for new construction in many parts of the country has lost steam in recent months as inventories rise and and builders assess whether adding even more housing stock makes sense. Houston, it seems, didn’t get that memo.

Houston Agent Who’s Who 2019 is here!

The moment you’ve all been waiting for has arrived: Houston Agent magazine’s Who’s Who 2019! Click here to meet the best and brightest in Houston real estate today and learn what puts these agents, brokers and lenders at the

Survey: Agents on how predictive analytics will impact their businesses

Can technology predict where leads will come from and which neighborhoods will be booming next? Agents weigh in.

How predictive analytics lets agents see the future

Technology has dramatically reshaped the way that customers and agents alike experience the process of buying or selling a home. The internet, mobile devices and digital photo media tools have all been prominent parts of this revolutionary shift. The

Simply the best: Top producers talk strategy

Becoming a top producer takes hard work, around the clock dedication, persistence and knowledge that can only come from experience. Many top producers earned the title early in their careers and, decades later, continue to reach the highest levels

Best business books according to top producers

For many agents, a robust reading list helps them retain balance while also learning new techniques and information. We spoke with a few agents who are leading the pack in sales in their areas to find out what should

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How Opportunity Zones could spur housing growth

More than a year after being signed into law, the Tax Cuts and Jobs Act remains among the most well-known and hotly debated achievements of President Donald Trump’s administration. As the first tax filing season under the new law

Housing and the economy: Agents approach 2019 with a fresh perspective

  Though it may feel removed from the day-to-day pressures of running a real estate business, you can’t ignore the economy. Real estate is cyclical, and it’s dependent on a variety of economic factors. An agent can be an

Why competition for real estate talent is increasing

On average, American workers aren’t in love with their jobs. In a survey released prior to Labor Day this year, researchers from The Conference Board estimated that barely half of U.S. employees (51 percent) are actually satisfied with their job

Survey: What makes a great managing broker?

We asked Houston real estate agents about their experiences with managing brokers, and what they think it takes to be an excellent one: Read more from our Managing Brokers and Leadership Issue: Cover story: What managing brokers do to

Cover story: What managing brokers do to keep their best agents

Recruiting – and most importantly, retaining – qualified agents is an age-old concern among managing brokers. The best managing brokers not only know this, but are several steps ahead in their strategy to coach and mentor emerging talent. “One of the

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