This is part six in a 12-part series. According to “The Psychology of Sales Call Reluctance,” sales call reluctance is the “social disease” of the sales profession. A specific attribute of sales reluctance is role rejection, which occurs when

Are real estate agents still an integral part of the homebuying process, or is the Internet impeding on their influence? It’s been one of the more prevalent themes in housing the last 15 years – when will the Internet

Great communication is marque in real estate, but what strategies can you follow to make sure that you are truly communicating with skill and effectiveness? Here’s a statement of little controversy: unless you are a good, effective communicator, chances

Homebuyers have many things to consider when looking for a new residence, but what ranks among the top considerations? Buying a home is all about weighing the positives and the negatives, but as any real estate agent knows, not

Social media is a great marketing tool for almost any kind of business; however, you need to be strategic about the platforms you choose to use. Certain social media networks work better for specific industries. For example, Pinterest is great

Efficiency and productivity go hand in hand, but how can you ensure that you’re accomplishing your tasks in an efficient manner? We all want to be more efficient in our professional lives, and for good reason. Efficiency not only

News flash! The Internet is as important as ever when it comes to the home search process. Here’s an eye-popping stat for you: this year, 92 percent of homebuyers have used the Internet at some point in their home

Newmark Homes is embracing its inner geek with the introduction of its new “Geek is the New Chic!” campaign for Realtors and an account on Houzz, a popular online collection of ideas. Newmark Homes partnered with the Houston Association

What types of homes have proven most popular with homebuyers in 2013? We take a look at recent NAR data to find out. Consumer preferences are an ever shifting, evolving landscape, and few regions of the economy shift more

Sound decision making is integral for a successful real estate business, how do you ensure that you’re always making good decisions? Real estate is a uniquely decision-based profession. Sure, all businesses depend upon good decision making to succeed, but

What is It? GoToMeeting is the long reigning king of online collaboration and presentation tools. With integrated phone numbers/VOIP (ability to call in via your computer), killer mobile integration and their new HD Faces video product, GoToMeeting continues their

We often hear about how expensive condos are in our area, but how do they compare to other metro areas in the U.S.? Condo prices nationwide continued to increase in October, according to new analysis by the folks at

Christmas comes early every year for the Houston Agent staff with the release of the Profile of Home Buyers and Sellers from NAR. Rejoice – ’tis the most wonderful time of the year! No, we’re not celebrating an early

Agents are always looking for ways to be more productive, and we have three easy, straightforward approaches towards achieving just that. Productivity is one of those golden words in today’s business climate, a concept that just about everyone agrees

On Wednesday, Nov. 6, Twitter announced, via Twitter of course, their IPO price of $26 a share. What does this mean for you? Well, unless you are trying to make an investment decision, you may think it has no

Agents are always on the lookout for inspiration, but it turns out that the most effective ways to boost your creativity are also the simplest. Real estate is an industry that thrives on creativity. From marketing efforts, to listing