With 2016 well underway, your marketing plan should be set in action. Many agents we ask about marketing here at AgentEDU™ will immediately launch into tactics, without the context of larger goals or strategies. It makes sense, since tactics –

Love it or hate it, negotiating is an integral aspect of your real estate career. Some agents thrive on the rush they get from negotiating, while others wish that it wasn’t a part of the job at all. Wherever

To make a living selling real estate, you need clients. The life cycle of your leads – how you acquire them, convert them into paying clients, and handle the purchase and closing process – will define your business, but

Challenge Premier/Signature Sotheby’s International Realty spends over seven-figures on it’s annual advertising budget. They sell vacation homes, therefore most of that money is spent on print advertisements outside of their primary Florida market. Since print ads are designed to

Email marketing plays a key role in driving sales for real estate teams. It’s a great way to stay top of mind with past buyers as they get ready for a new purchase, and an important way to convert

With more than 100 model homes open for touring throughout Houston, showcase events like the one The Johnson Development Corp. is hosting through April don’t get much bigger. Dubbed last year as “Houston’s Largest Home Tour,” the event has

Challenge Premier/Signature Sotheby’s International Realty spends over seven-figures on it’s annual advertising budget. They sell vacation homes, therefore most of that money is spent on print advertisements outside of their primary Florida market. Since print ads are designed to