Now that you’ve closed the sale, you have an opportunity to set the tone for an ongoing relationship that can be highly fruitful. Learn how to position yourself as the go-to real estate expert, prompting your closed clients to

You may already have an extensive online presence to market your real estate business on major social media sites like Facebook and Twitter, but if you’re not promoting your business on Yelp, you may be missing out on a

Great photographs connect buyers with your listing before they’ve ever seen it in person. Top agents know that high-quality photos are at the heart of marketing any home. For VHT Studios, image is everything. They have been producing best-in-class

In today’s modern digital world, simply announcing your open house in the MLS and putting up signs about it isn’t enough. You need to be more proactive in making sure you’re attracting quality attendees to your open house. Start

Simply announcing your open house in the MLS and putting up an “Open House” sign the day of the event won’t magically attract qualified leads. Top-level agents must use sophisticated marketing efforts to make the most of every open

High-quality photographs are at the heart of any property’s marketing plan. Listings with professional quality photos attract 90 percent more leads. Great photography will also help buyers make an emotional attachment to the property. Conversely, poor photography can lower

Background:  Steven McGilbray has been with Guaranteed Rate since 2012. In this interview, he discusses his model for success as a mortgage lender in Houston and explains why he can help agents around the area grow their businesses.  Steven

Even with all the information available online, selling one’s house can still be a complicated process. For one, there can be a lot of emotions involved, particularly excitement and often, fear, at the end of most sellers, since what

  Learn how to grow your business through lead-generating open houses.   Are you one of those agents who never hold open houses? Perhaps you prefer to spend weekends out with new clients, or maybe you figured out long

Learn how to handle a low appraisal, and how to prevent this in future sales. It happens to most agents sooner or later. Everything seems to be going along smoothly with your sale, and then you get the bad

Yes, you read that correctly. Last year, Houston agents missed out on over $93 million dollars in commission from home builders by NOT representing buyers. There is opportunity in new construction and your peers in Houston are using their

Learn how to turn your happy clients into lucrative lead sources that supply you with business for years to come.   Sometimes, your work speaks for itself. Other times, your clients will speak for you. The agents who build

With 2016 well underway, your marketing plan should be set in action. Many agents we ask about marketing here at AgentEDU™ will immediately launch into tactics, without the context of larger goals or strategies. It makes sense, since tactics –

Love it or hate it, negotiating is an integral aspect of your real estate career. Some agents thrive on the rush they get from negotiating, while others wish that it wasn’t a part of the job at all. Wherever

To make a living selling real estate, you need clients. The life cycle of your leads – how you acquire them, convert them into paying clients, and handle the purchase and closing process – will define your business, but

Challenge Premier/Signature Sotheby’s International Realty spends over seven-figures on it’s annual advertising budget. They sell vacation homes, therefore most of that money is spent on print advertisements outside of their primary Florida market. Since print ads are designed to