Every week, we ask a Houston real estate professional for their thoughts on the top three stories from the week before.
This week, we talked with Amy McGee, a sales associate with Coldwell Banker United Realtors in Greenway Plaza who closed 52 transaction in 2012 for a total sales volume of $12.5 million, which earned her a “Five Star Agent” distinction from Texas Monthly.
Houston Agent (HA): Our most popular story the last couple weeks has been our coverage of the priciest ZIP codes in Houston; in your respective market, what areas have you found to be generating the most interest among homebuyers?
Amy McGee (AM): In the luxury markets, West University, Bellaire, Camp Logan, Crestwood, Afton Oaks, and River Oaks are all selling at a very healthy pace. For first-time buyers and mid-range prices under $300,000, it is almost impossible to get anything inside the Loop without encountering competing offers within the first 48 hours on the market. Homes priced correctly in that market are selling well over their list prices in a matter of days.
HA: Our features content on top producers generated much interest from our readers; say an agent is starting out, and he or she wants to become a top producer; what would your two biggest tips be for them to reach that status?
AM: Make your schedule as flexible as is humanly possible and invest in the best technology, so that you can respond to a client’s needs faster than anyone else. Once you begin to become successful, never ever let your ego override your service. Remember that it is always about the clients, not the agents. Agents who forget that will either stall out early or find their egocentric careers to be very short-lived.
HA: What forms of online marketing have you do found to be the most effective for your business? And do you use different kinds of marketing for different purposes?
AM: I speak with a human voice on Facebook and other social media. People who know me know all of me. I don’t have a corporate face and a personal face. I am one person, consistently, all the time. I find that the more honest and accessible I am, the more people know they can trust me, and there is absolutely no asset more important than a client’s trust. I value transparency and I live a life that shows it.