Cover Story

Get Ready for the 2015 Market

The fourth quarter of 2014 ended with oil prices at their lowest levels in several years, a fact that has not yet been reflected in Houston’s real estate market. Sissy Lappin of Lappin Properties has seen this happen before.

2015 Predictions

Anxious to find out what’s next for real estate in 2015? Trends have been slow to emerge and the market has been incrementally improving each year, 2013’s market was very similar to 2014’s market; it doesn’t feel like much

Back to Basics: Top Professionals’ Advice For Struggling Agents

Getting a career going in real estate can be tough, and even established agents can have a hard time reaching their goals and maintaining their success. My Castle Realty owner and broker Gary Bisha has seen new agents and

Who’s No. 1 in Houston: A Look at Agent and Brokerage Advertising

Real estate is a competitive profession. And while there are any number of occupations that may, rightfully, make a similar claim, hardly any industry is as dedicated to leveraging those positions of prominence as explicitly as those in real

The Best In Real Estate Tech

Technology is ever-changing – one minute, an app or software program is hot, the next, it’s out of date. It’s hard enough for agents to keep up with the latest in tech, so our panel of real estate professionals

New On The Scene: 9 Fresh Apps That You Should Consider

Technology is ever-changing, particularly in the app market, where new products constantly provide new dimensions to our professional or recreational lives. So with that in mind, we decided to spotlight nine relatively new apps for real estate agents that

.Realtor: Entering a New Domain

The National Association of Realtors is launching the very first domain name to be used strictly by real estate professionals: .REALTOR. Originally announced in June 2012, the domain name will launch on Oct. 23. Plus, NAR is offering the

Tech Meets Traditional: Today’s Effective Lead Generation Strategies

Realtors looking to get an edge in their market often try a variety of lead generation sources before finding the method that works best for them. With evolving technologies such as social media and smart phone apps opening up

One-Stop Brokerages Offer Hands-On Services

Houston’s competitive housing market can challenge even the most dogged prospective homeowners. Some of the area’s real estate brokers respond to the needs of these consumers by expanding and tailoring their services to assist workers transferring into the city.

In-House vs. Outsourced

What do brokerages outsource? And what do they reserve for in-house services? See our infographic below to find out (click on it for full

The 5 Biggest Consumer Groups

#182159002 / gettyimages.com RISMedia’s 2014 April issue asked brokers to rank the consumer groups that were most important to business. Below are the top five, according to the total respondents to RISMedia’s survey. For these demographics, what services are

Truth About Agents

For our first annual Truth About Agents issue, Houston Agent magazine created a survey to present the trends in the industry, and how agents perceive several different industry issues, including income, marketing, office satisfaction and many more. Here are

Marketing and Branding: Living Your Brand

For agents, developing their brand can depend on many factors. Who is their target demographic for where they are selling homes? What advertising catches a potential clients eye? Is the Internet really the key to attracting more sellers and

How Managing Brokers Create a Smooth-Running Business

When asked “How do managing brokers run a smooth-running business?”, Mark Maniha, broker and owner of Maniha Real Estate Experts in Houston says simply “There is no such thing.” According to Maniha, distraction is the biggest problem plaguing agents,

Your Manager Might Not Be the Right Manager

Choosing the right manager is one of the most important decisions a company can make. The right manager can raise employee engagement and increase business performance indicators. And yet, according to a recent study by Gallup, a vast majority

7 Necessary Characteristics of Every Great Managing Broker

Managing brokers have a tough job. Not only do they put on a calm front while handling whatever issues come their way, but they need to act as a guide to their agents. Now, more than ever, agents need

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