Technology

4 Important Tech Etiquette Tips for the Office

In an office environment where everyone is using technology, there are definitely some rules of the road you should be following. We risk summoning Captain Obvious with this statement, but it’s worth making nonetheless: technology is pretty much ubiquitous

Tech Review: Contactually

What is it?  Contactually (www.contactually.com) is one of the most useful platforms for prospecting and follow up, combining CRM, email and reminders into a super sexy and integrated tool.  Where it won’t replace your current email or client relationship

Paperless Offer Platform NuOffer Integrates With HAR

Inman News announced that NuOffer, a real estate start-up that recently launched an iPad app to facilitate the management of paperless offers, will be offered to members of the Houston Association of Realtors (HAR). How NuOffer Works Imraan Ali and Kevin

3 Crucial Steps to Using Twitter for Your Real Estate Business

Twitter is an integral part of Houston’s real estate market, but how can you harness it for your business? Alyssa Mattero shares three essential steps. A basic search on Twitter reveals that the Houston real estate industry has a strong

What Online Resources Do Most Homebuyers Use?

The Internet is vast and the options for homebuyers are plenty, but certain sites command greater attention from buyers – regardless of age. We all know that 90 percent of homebuyers consult the Internet as some point in their

Should Agents Use Instagram Photo Filtering with Their Listings?

Instagram represents a great opportunity for agents to market their listings, but should they only use the app to a certain extent? Instagram is a wonderfully intuitive, wonderfully popular social network, and one that offers real estate agents a

What Features Do Homebuyers Value Most in Online Listings?

We all know how important the Internet is for real estate today, but what features of the Internet do homebuyers most value? Here’s a shocking piece of information – the Internet is an extremely important component for selling real

NAR Opens Realtor.com to Non-Realtor Listings

The National Association of Realtors has approved changes to the Realtor.com website that will open the site to non-Realtor listings and rentals. The National Association of Realtors’ Board of Directors yesterday approved a number of amendments to its popular Realtor.com website

Tech Review: Better Voicemail

Tech Editor Rating – 4.25 stars (out of 5) How it works: There are different tiers to the Better Voicemail product, (even one specifically designed for real estate lead conversion). I demoed the, “Lead Routing for Realtors” version ($40/mo.)

5 Reasons To Consider Google+ For Your Business

Google+ may be No. 2 to the almighty Facebook, but there are still notable reasons for agents to consider using for their real estate business. Facebook is the most widely used social medium on the planet, and we’ve written

3 Rules to Follow When Using Pinterest for Real Estate

Pinterest is the latest kid on the block, and as a result, it’s generating plenty of attention from marketers; how can agents, though, use it effectively? With 10 million unique visitors a month, longer user times than Facebook and Twitter,

3 Reasons You Should Care About iOS 7

iOS 7 may seem like a tech geek’s paradise, but the changes it represents in the iOS platform on the iPhone and iPad will affect real estate agents. Well, it’s here – after months of anticipation, Apple has finally

Grammar: Text Messaging’s Vanquished Foe?

OMG, rly? Oh yes, the evidence has arrived, and it’s damning – text messaging, and the “techspeak” it promulgates, is harmful to grammar and writing. Without sounding too dramatic, we’re going to start this article with the obvious: text

What Online Features Do Home Shoppers Like the Most?

We all know that the Internet is the preferred way for today’s consumers to shop for homes, but what features catch their eye the most with online listings? New flash! Consumers today really like shopping online, particularly when it comes

Condopedia: The Wikipedia for Condo Lovers

Condopedia is a delightful new twist on the Wiki formula, combining real estate savvy with Internet community. Nowadays, there are wikis for just about everything, From television series to video games, from flash cartoons to parody sites, just about

Five Mobile Marketing Tools for Tech-Savvy Agents

Mobile marketing can be a huge boon to your business, and we’ve got five tools you can use for improving your mobile marketing game. We’ve reported previously that mobile marketing means big business. 79.4 million people will be using

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