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The Best in Real Estate Tech

by Natalie Terchek

BEST APP TO MARKET LISTINGS

MARKET LEADER

PROS: Market Leader has both a CRM to store the contacts and also interfaces with a digital and print marketing center of pre-made flyers, brochures and post cards. Mitchell and Nelson believe it “enables an agent to market their listings on one platform quickly, easily and with more organization of tasks.” It is very easy to use and easy to manage your contacts.

CONS: Reviews have complained about the poor quality of the market graphs, in addition to the fact that the editor does not allow jpg uploads or links on many of the pages.

PRICE: Market Leader prices vary by size of the company and office, so it is best to consult their specialists for a price.

WHERE TO BUY: http://www.marketleader.com/buy-professional

THINGLINK

PROS: Nobu Hata, director of digital engagement for the National Association of Realtors, says it’s been a while since he’s been impressed with an app, but he is a big fan of ThingLink. This app will allow you to take a picture of your listing and layer a video tour, equipped with music, text, images and more. You can easily share your images through email, blogs and various forms of social media. Hata says this is perfect for interactive home previews or to show off an open house.

CONS: Reviews have said that embedding links can be a bit challenging, and it would be nice to have more icons to choose from.

PRICE: Free

WHERE TO BUY: http://www.thinglink.com/action/register

YOUR BLOG

PROS: Jack Miller of GoodLife Team uses a blog to market his listings. Keeping your listings in one specific place makes it easy and convenient for consumers to browse through them. And when you connect it to your website the way the GoodLife Team does, it immediately directs consumers there. Blogs are also an opportunity to get creative and reach out to your consumers, which can be accomplished by writing information about neighborhood, or giving tips for first-time homebuyers. These are things that can’t always be found on your website or an MLS.

CONS: A blog should not be the only place to market listings, because it’s not traditionally the first place consumers are going to check. Be sure to use other syndication sites and MLSs, in addition to your blog, to make sure your listing gets enough online exposure.

PRICE: Varies. You can get a free blog through Tumblr, Blogger or WordPress, but there are also more professional-looking blog platforms that cost money. It depends on how much you and your company are willing to spend.

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Comments

  • Bernard Marino says:

    Excellent apps!

  • Bernard Marino says:

    Excellent Apps

  • Jamie Topps says:

    I’m surprised no one mentioned MobilityRE. They are an all in one mobile solution. Go to http://www.MobilityRE.com to check them out. They definitely should be considered one of the premier mobile real estate solutions on the market.

  • William Papke says:

    I am using atrick Alexander’s software at $59,95 a month for both FSBO’s and expireds. The show those on the DNC list as well as if its a cell or landline number.

  • karen says:

    Terrible product….only good thing is there video they make, so you think its good. and-good luck cancelling. I cancelled and for about 1 year they would not stop billing my credit card. Its cheap and you get what you pay for -CHEAP JUNK-they are dishonest about cancelling. Every agent I spoke to -canceled because it was not good, but continued to get billed for way after cancellation. I advise any agent……do not sign up.

  • Barrett Niehus says:

    My experience with RedX has been great. True, some of the phone numbers are junk, but for the most part, the FSBO’s and expireds are spot on. It gives me a single location to look to grab all of my new leads for the day. Here is my experience with the RedX http://www.mytopproducer.net/the-redx-real-estate-software-review/

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